Global Music International inks Sony BMG pact

Music video and ringtones aggregator Global Music International announced a content licensing agreement with Sony BMG Music that gives GMI access to the label's music and video library for distribution in the Chinese mobile services market. The Sony BMG partnership significantly sweetens GMI's recent distribution agreement with China Unicom Newspace, the wholly-owned wireless music services subsidiary of Chinese operator China Unicom, adding Sony BMG videos, ringtones and ringbacks to GMI's existing catalog of independent music content.

"We have been impressed with Global Music International's established relationships with major telecommunications players in China, and are extremely pleased to be entering into a licensing agreement with them to offer our unique music content for mobile distribution on their partners' wireless networks,"  said Sony BMG Music Entertainment's executive VP and COO, Asia, Kelvin Wadsworth in a prepared statement. "We see this agreement as an important part of our overall strategy to innovate, find new ways for our artists to connect with their fans, and develop new revenue streams."

For more on the GMI/Sony BMG deal:
- read this release

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