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Google: Almost half of last-minute holiday gift searches will be mobile

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Forty-four percent of all searches for last-minute gifts and store locator terms this holiday season will originate via mobile devices according to a new forecast issued by search kingpin Google (NASDAQ:GOOG). Over the last two years, mobile shopping patterns peaked twice--first during the annual Black Friday shopping frenzy, the second time on the last weekend prior to Christmas. Google adds that shoppers who conduct searches for products and nearby stores using their mobile devices are more likely to actually purchase something. Article


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