Free Newsletter
Google Analytics expands to mobile apps
Google announced its free web traffic data tool Google Analytics is now available for iPhone and Android applications, enabling more efficient measurement of mobile marketing efforts. According to Google, developers can now track how users engage with their apps in respect to both pageviews and events--Google Analytics aggregates data in Content reports to display the number of visits, session length and bounce rates. "Developers can also track visitor actions that don't correspond directly to pageviews using Event Tracking," writes Google mobile ads team member Meredith Papp on the Official Google Mobile Blog. "These user actions can include views of embedded videos, button clicks, downloads and more. App developers can then use this data to understand which features are most popular and inform decisions about which features should be promoted or prioritized for further development."
The expanded Google Analytics service also tracks mobile websites, offering insight into traffic generated via any web-enabled device, regardless of whether the device runs JavaScript.
For more on Google Analytics for mobile:
- read this Official Google Mobile Blog entry
Related articles:
Google's free navigation app could drive out premium services
Google Custom Search goes mobile
Comments
Posted by Anonymous | November 4, 2009 - 12:39pm
This is good news. Perhaps Google will be able to provide some real insight into the app store. I've lots of apps on my iPhone but have only paid for some of the more popular ones like NeuroMobile. It turns out that it is also one of the few apps I use everyday. So it makes me wonder how many of the 100K apps in the app store are even used more than once.
SHARE
WITH:
Comments (1) | Post a comment