Google cites Apple/Quattro deal as proof of competition

With Google's proposed $750 million acquisition of mobile advertising network AdMob continuing to draw scrutiny from the U.S. Federal Trade Commission, the web services giant was quick to seize on rival Apple's agreement to purchase mobile ad firm Quattro Wireless as proof of competition in the segment. "When we announced our planned acquisition of AdMob in November, we noted that the mobile advertising space is highly competitive--with more than a dozen mobile ad networks," writes Google group product manager Paul Feng on the Google Public Policy Blog. "Today's news that Apple is acquiring one of AdMob's competitors, Quattro Wireless, is further proof that the mobile advertising space continues to be competitive.  And with more investments and acquisitions in the space, including from established players like Apple and Google, that's a sign that vigorous growth and competition will continue. That's ultimately great for users, advertisers and publishers alike."

For more on Google's response:
- read this Public Policy Blog entry