Google expands AdMob SDK to Microsoft's Windows Phone 7

Google (NASDAQ:GOOG) introduced its AdMob beta SDK for Microsoft's (NASDAQ:MSFT) Windows Phone 7 mobile operating system, enabling software developers to integrate advertising into their applications, specify where the ads appear and control what types of ad formats are shown. According to Google, the Windows Phone 7 SDK supports both text and banner ads, complete with a series of post-click actions like opening a webpage or linking directly to Windows Phone Marketplace. The AdMob SDK is also customized in line with the overall look and feel of the WP7 platform. Developers can download the new SDK by logging into their AdMob account here.

In conjunction with the new Windows Phone 7 SDK, Google updated its existing iOS and Android SDKs to include enhanced HTML5 support, enabling marketers to create richer, more immersive ads. The SDKs now support full-screen interstitial formats on tablets as well.

Google controls roughly 59 percent of the U.S. mobile advertising market, according to data issued late last year by research firm IDC. Google acquired AdMob for $750 million in 2009, finalizing the deal last May--in January, Google reported that the AdMob mobile advertising network now receives over 2 billion ad requests each day, more than quadrupling requests over the last year.

For more:
- read this Google Mobile Ads Blog entry

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