Google launches YouTube mobile advertising trial

In its continuing effort to monetize user-generated video aggregator site YouTube, web services giant Google is now testing display ads on selected YouTube mobile clips in the U.S. and Japan. "This is our first step in testing mobile advertising for YouTube," reads a post from YouTube product marketing manager Christine Tsai on the Google Mobile Blog. "It will give you a new way to interact with content on the go, while allowing us to learn how video viewers engage with mobile advertising. Our test advertisers will also have an additional branding tool at their disposal and the opportunity to reach the millions of people who visit YouTube every day on their phones." Tsai notes that Google plans to explore additional new approaches to mobile advertising in the weeks ahead.

For more on the YouTube mobile ad trial:
- read this Google Mobile Blog entry

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