Google merging user data across products with privacy overhaul
Google (NASDAQ:GOOG) announced plans to connect user data across desktop and mobile services including Google+, Gmail and YouTube, prompting outcry from critics over potential privacy violations.
Click here to watch a video about these changes to Google.
Whitten goes on to outline potential consumer benefits of the move. "We can make search better--figuring out what you really mean when you type in Apple, Jaguar or Pink," she writes. "We can provide more relevant ads too. For example, it's January, but maybe you're not a gym person, so fitness ads aren't that useful to you. We can provide reminders that you're going to be late for a meeting based on your location, your calendar and an understanding of what the traffic is like that day. Or ensure that our spelling suggestions, even for your friends' names, are accurate because you've typed them before. People still have to do way too much heavy lifting, and we want to do a better job of helping them out."
Ryan Calo, director for privacy at the Stanford Center for Internet and Society, said Google is attempting to make its policy standards more transparent for users--the new guidlelines run about 10,000 words, down from 68,000. Calo added that Google must institute policies that improve the user experience without revealing sensitive information: "If it creeps people out, then they need to be aware of that," he told the AP.
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