Google: Mobile ads will be more lucrative than online

During an appearance Wednesday on CNBC's Mad Money, Google CEO Eric Schmidt said he believes mobile advertising revenues will eventually outstrip traditional web advertising. "Over time we will make more money from mobile advertising," Schmidt told Mad Money host Jim Cramer. "Not now, but over time." According to Schmidt, Google has no intention of opening up its home page to advertising, instead pinning its revenue hopes on the mobile platform and its ability to personalize ad content: "We absolutely are not going to sell that page," he said, arguing that shareholders understand the value of keeping the home page free of ads, even if a reversal in thinking could generate "some number of billions of dollars."

For more on Schmidt's advertising outlook:
- read this Wired News article

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