Greystripe plays with ProGames

Mobile gaming distributor Greystripe announced it would provide content and advertising for fledgling gaming lifestyle site ProGames Network, a subsidiary of broadband services firm MobilePro. Per terms of the deal, Greystripe extends to ProGames its catalog of 350-plus ad-supported mobile game titles, its AdWRAP advertising technology and its white label mobile website turnkey solution. "Greystripe's mobile advertising network reaches millions of game players," ProGames president and CEO Martin Gray said in a prepared statement. "We believe that this partnership will greatly add to the reach, offerings and profitability of our company."

For more on the agreement:
- read this release

Related article:
- Greystripe gets seven new publishers