Gumiyo, HomeNet drive mobile web for car dealers

Automotive retail-centric mobile marketing firm Gumiyo announced a partnership with vehicle inventory management and marketing solutions provider HomeNet to create a single-click mobile web marketing service for auto dealers. The service, built on Gumiyo's mobile marketing platform, extends HomeNet's Inventory Online Marketing Suite to mobile phones, offering consumers on-demand mobile access to a dealership's inventory listings, vehicle photos and Carfax reports. HomeNet's goText solution automatically formats, optimizes and syncs a dealer's on-lot inventory for the mobile web, additionally connecting dealers and buyers via SMS. 

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