Handango unveils App Store Accelerator

Multi-platform smartphone content provider Handango announced the introduction of the App Store Accelerator, a new virtual storefront service tailored for carriers, device manufacturers and retailers planning or building out mobile application marketplaces. According to Handango, the App Store Accelerator includes content management tools including segmentation, merchandizing, promotion support and catalog refresh as well as developer and reconciliation management, API-based billing and content fulfillment, and second-line customer support.

Handango adds that the new service is designed to capitalize on the growth of application store activity by offering content developers the opportunity to capitalize on new markets and new channels while simultaneously reducing operational time and expense--the firm notes that each new app storefront requires a new ingestion process, additional administration and testing fees, variable revenue shares and reconciliation processes and extensive reporting requirements. Handango's roster of developer partners now exceeds the 23,000 mark, and its catalog of applications for BlackBerry, Palm, Windows Mobile, Symbian and Android totals more than 140,000. 

For more on the Handango App Store Accelerator:
- read this release

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