Harlequin hooks up with Motricity for mobile deal

Women's fiction publisher Harlequin Enterprises announced a partnership with Motricity to launch a mobile marketing initiative via the content solutions provider's eReader.com unit. Dubbed "Free Love Fridays," the campaign offers readers who purchase any two Harlequin titles from the eReader site a third "featured" novel for free. The promotion runs every Friday in November, ending at midnight. "Women are among our fastest growing customer segments of e-book readers, and romance has become one of the top categories at eReader.com, so this partnership should be very successful in raising the mobile marketing efforts for Harlequin," said Alex Bloom, general manager of Motricity's smartphone operation, in a prepared statement.

For more on the Harlequin/Motricity deal:
- read this release

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