Hearst Magazines go mobile via Crisp

Publisher Hearst Magazines and mobile technology and services company Crisp Wireless announced an agreement to launch three new made-for-mobile websites targeting women over the age of 35. The Good Housekeeping, House Beautiful and Redbook sites promise interactive mobile tools like calculators, quizzes, wallpapers, user-generated content and search services. 

The Redbook and Good Housekeeping sites offer recipes with corresponding grocery lists and nutrition facts, along with diet and exercise tips. Redbook also features "Time for You Tips" (suggestions for capitalizing on private moments) and "Mommy Strategies," while Good Housekeeping includes a searchable list of every product with the Good Housekeeping seal, an exercise calculator and expert advice on subjects from tipping to travel.  House Beautiful's "Design Dictionary" features decorating tips and a paint calculator. The Redbook and House Beautiful sites also offer branded fiction and non-fiction mobile stories.

Hearst will launch both on- and off-deck sites. Agreements are in place with operators including AT&T, Verizon and Sprint. "Today, women live action-packed, on-the-go lives, and a mobile phone has become 'home base,'" said Redbook editor-in-chief Stacy Morrison in a prepared statement. "Cell phones are how a woman stays connected to friends and family, keeps herself organized, and now, with our new mobile sites, she'll be able to use her phone to actually make her life easier. The goal is to meet women where they are living their lives every day, and more and more, that means on the run, with a cell phone at the ready."

For more on the Hearst/Crisp deal:
- read this release

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