Hearst teams with ShopText on m-commerce

Hearst Magazines' Digital Media unit announced a partnership with mobile commerce and promotions company ShopText to deliver a range of text messaging services to its offline readership. ShopText solutions will enable readers of Hearst publications including Cosmopolitan, Good Housekeeping, O: The Oprah Magazine and Seventeen to make purchases, request free samples or enter sweepstakes directly from the pages of the magazine via mobile device. After completing their first ShopText purchase, Hearst readers must only text a keyword and PIN to buy additional products. Hearst's CosmoGIRL! first teamed with ShopText in mid-2006; the publisher said that a single issue last summer generated more than 100,000 SMS sweepstakes entries.

For more on the Hearst/ShopText partnership:
- read this release

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