Helio to succeed where Mobile ESPN failed?

Honestly folks, I'm trying to limit the number of Mobile ESPN "What does it all mean?" articles, but it's just saturating the news these days (maybe because there's been a dearth of "real" mobile content news lately). However, this is actually a pretty sensible article for a change. Business 2.0 has a good compare/contrast of Helio vs. Mobile ESPN--whereas ESPN was putting all its eggs in a sports-themed basket with no focused market demo target, Helio is laser-focused on a distinct user base and offers them a range of services and co-branded applications (ie: mobile MySpace).

Check out the full story:
- via the CNN Money article