I-play gambles on mobile gaming sweepstakes

Mobile entertainment firm I-play announced a global sweepstakes promotion it is calling the largest in mobile game history, promising the winner a trip to Mexico and a chance at a $25,000 diamond. Tied to the release of I-play's "Jewel Quest II" title, the promotion--available to AT&T/Cingular, Sprint, Amp'd Mobile and Lusacell subscribers--will award the winner a trip for two to Mexico's Mayan ruins, where they will compete in their own live-action jewel quest to unearth the aforementioned diamond.

For more on the I-play promotion:
- read this release

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