IDG launches mobile alert service via VoiceIndigo

Mobile media company VoiceIndigo announced a partnership with technology media, events and research firm International Data Group to deliver breaking news alerts via mobile devices.

VoiceIndigo will power branded mobile news services for IDG properties including CIO, Computerworld, InfoWorld and Network World; opt-in subscribers will receive SMS alerts guiding them to mobile-optimized audio commentaries and detailed reports via the mobile web.

VoiceIndigo also will syndicate five categories of alerts that have been syndicated across the four participating brands: technology business news, security and compliance, servers and data center management, storage and business continuity, and mobility and unified communications.

"We've been able to introduce a unique mobile content program across four IDG media brands, and move from concept to production within a matter of weeks," said InfoWorld senior VP of strategic development Paul Calento. "The mobile ad platform is sold out until the fall."

For more on the VoiceIndigo/IDG deal:
-read this release

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