iLoop, Ortiva team for Mobile Previews

Mobile marketing and advertising firm iLoop Mobile announced a partnership with Ortiva Wireless to launch the Mobile Previews entertainment marketing platform via the Ortiva Mobile Content Delivery Network. Mobile Previews delivers movie, DVD, video game and TV show trailers to handsets--Ortiva's hosted solution promises to enable content providers to pro-actively manage the mobile video viewing experience by adapting in real time video or audio streams according each user's unique and changing network conditions. "Our customers want to quickly extend rich content to users via WAP sites without worrying about the quality of the end product," said iLoop Mobile EVP of business development Michael Becker in a prepared statement. "Ortiva's hosted Mobile-CDN meets this requirement and will therefore be an important technology for driving mobile video adoption and bringing broad content choice to the marketplace. With Ortiva, content providers can finally predict a consistent, high quality viewing experience, even in GPRS and EDGE networks."

For more on the iLoop Mobile/Ortiva Wireless deal:
- read this release

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