ImpreMedia, 4INFO team on mobile alerts

Online and print news and information firm ImpreMedia announced a partnership with mobile messaging services provider 4INFO to deliver free mobile services to the U.S. Hispanic population. ImpreMedia and 4INFO will partner on ad-supported Spanish-language mobile alerts spotlighting the latest news in entertainment, sports and politics--ImpreMedia will promote the service across all its publications, among them La Opinión and El Diario La Prensa, as well as its new Internet portal. According to a recent Mobile Marketing Association survey, the 26 million U.S. Hispanic wireless subscribers use their phones more frequently and embrace more mobile features than their general market counterparts.

For more on the ImpreMedia/4INFO deal:
- read this release