Interpublic teams with Velti for mobile marketing

Global advertising agency Interpublic announced a joint venture with mobile technology provider Velti to launch Ansible, a dedicated mobile marketing firm that will develop and deploy mobile promotions for Interpublic agencies and clients. New York-based Ansible will operate as a stand-alone unit in conjunction with Interpublic's fledgling Futures Marketing Group. The firm will target the North American, European and Asian markets, employing Velti's proprietary services and mobile marketing technology in all markets. Vladimir Edelman, former CEO of Soapbox Mobile will serve as Ansible CEO; Larry Harris, who previously served as executive vice president, director of integrated marketing for Draftfcb, will join as president.  

"Mobile is a crucial medium that increasingly bridges traditional media channels to provide fully integrated client solutions," said Michael I. Roth, Interpublic chairman and CEO. "The pace at which marketing dollars will flow to emerging media that are accountable and cost efficient will continue to accelerate. The power of mobile marketing can now be seamlessly incorporated into the multi-channel solutions that all of our companies must provide to our clients to meet their evolving needs."

For more on Ansible:
- read this release

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