iPhone users spending an average of $80 on apps

iPhone users have downloaded an average of 65 applications per device, spending an average of $80 each to purchase premium App Store downloads, according to new research issued by app sharing and recommendation solution AppsFire. After surveying 1200 users in the U.S., U.K., Japan and France in July and August of 2009, AppsFire reports that the average price of a paid App Store application is now $2.87--with free apps factored into the equation, the average price of each App Store download drops to $1.56. Ninety-nine cents remains the most popular price for premium apps--nevertheless, AppsFire notes that 65 percent of all installed iPhone apps are free.

In mid-July, Apple reported that the App Store now features more than 65,000 applications for the iPhone and iPod touch--however, AppsFire data indicates that among users surveyed, only 15,000 unique apps were installed, meaning that roughly 50,000 apps failed to register with the sample demographic.

For more on the iPhone user study:
- check out this slideshow

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