ipsh, McDonald's mobile marketing case study

Omnicom's Mobile marketing company ipsh recently released some metrics from its campaign with fast food company McDonald's and The House of Blues that showed 40 percent of consumers would interact via SMS for on-the-spot entry into a sweepstakes, while the remaining 60 percent took the delayed online route. The campaign included 50 million Big Mac boxes with the "MAC Code" and contest rules printed on them and led to a 3 percent increase in sales of Big Macs, which is a tremendous ROI in the world of consumer goods. Also, conversion rates for SMS to opt-in was over 13 percent, meaning McDonald's is sitting on a solid list for future campaigns.

For more on the ipsh, McDonald's mobile marketing campaign:
- see this article from the MMA