ipsh! teams with Bud, Pizza Hut for Super Bowl ads

Mobile marketing agency ipsh! announced partnerships with Anheuser-Busch and Pizza Hut to integrate its mobile technologies into the companies' respective Super Bowl advertisements. Ipsh! will enable real-time voting on Anheuser-Busch's spots for Budweiser, offering viewers the opportunity to voice SMS opinions on the commercials as they premiere--after the Chicago Bears have completed their smackdown of the Indianapolis Colts, participants will be given access to a bonus commercial on the Anheuser Busch website. As for the Pizza Hut spots, ipsh! will embed a short code offering participants the chance at prizes ranging from free music downloads to automobiles.

"We all know most people watching the game will have their cell phones handy,"ipsh! CEO Nihal Mehta said in a prepared statement. "With close to a billion people watching, it's a prime opportunity to make a connection that lasts longer than thirty seconds."

According to CNNMoney.com, CBS, which airs Super Bowl XLI this Sunday, is charging a record $2.6 million per 30-second commercial spot.

For more on the ipsh! marketing deals:
- read this release