Jumptap debuts tapMatch pay-per-click ad marketplace

Mobile advertising solutions provider Jumptap announced the launch of tapMatch, a pay-per-click performance mobile ad marketplace enabling brand and performance marketers to bid on keywords and categories to run ad campaigns for inclusion on mobile web pages, above search results and in applications including iPhone. According to Jumptap, tapMatch promises easy entry into the mobile ad segment thanks to an intuitive interface that makes it easier to launch a campaign, upload text and graphic banner campaigns, configure and manage targeting options, track campaign performance and generate reports. Advertisements are priced and served by auction, and advertisers only pay when consumers click through their messages.

Jumptap adds that tapMatch ads run across a set of categories including automotive, careers, finance, fitness, and health, all enhanced by keyword search parameters. Advanced targeting intelligence matches relevant ads to each mobile subscriber, building audience profiles from sources including search queries, context and click-through history. Advertisers also maximize performance by targeting keywords, categories, location, demographics, mobile carrier, publisher and mobile handsets including Blackberry and iPhone. Jumptap now boasts partnerships with 17 mobile operators and myriad content publishers, reaching a mobile subscriber audience in excess of 170 million.

For more on tapMatch:
- read this release

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