Jumptap: Rich media ad formats goose click-through rates

Rich media ad units often translate to significant increases in subscriber click-through rates, according to new data issued by mobile advertising network Jumptap. One major retailer saw a 337 percent lift in CTR over its standard mobile banner campaign, Jumptap reports--in addition, a quick service restaurant experienced a 455 percent CTR increase, and a luxury automaker enjoyed a 357 percent CTR lift. Release