JumpTap, Zogby team to poll U.S. voters

Mobile search and advertising firm JumpTap announced an agreement with polling firm Zogby International to launch a mobile advertising campaign surveying U.S. voters nationwide about the presidential race and other hot-button issues in advance of the Nov. 4 election. The surveys will launch via mobile banner ads across multiple premium mobile websites, with both JumpTap and Zogby releasing the results on their respective websites. According to JumpTap, its services presently reach more than 170 million mobile subscribers.

For more on the JumpTap/Zogby campaign:
- read this release

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