Keys for mobile gaming: Location, location, location

Consumer research firm Telephia launched its new Mobile Games Merchandising product with analysis spotlighting the connection between carrier deck placement and sales, reporting that mobile game titles promoted on a carrier's "New," "Featured" or "Best Seller" decks generated 90 percent more downloads than the same titles when they are not promoted. Telephia added that games featured on the first page of a carrier deck achieve download totals 53 percent greater than when they are highlighted on subsequent pages.

"On-deck game downloads accounted for 74 percent of mobile game revenues in Q3 2006," Telephia VP of mobile content Kanishka Agarwal said in a prepared statement. "Given the limited real estate on the mobile screen and the difficulty of driving consumer trial, getting top shelf placement is the #1 priority for game publishers."

For more on the Telephia study:
- read this release