kgb teams with Warner Bros. for 'Sherlock Holmes' promo

Text answer service kgb announced an agreement with Warner Bros. to launch a multi-platform promotion touting the forthcoming release of the Robert Downey Jr. vehicle Sherlock Holmes, which opens Dec. 25. Users who text keyword SHERLOCK to kgb will receive behind-the-scenes facts about the film and its characters--consumers can also submit their questions about movies, movie times and related subjects. In addition, kgb will produce a new television ad featuring Sherlock Holmes clips, and tickets for advance U.S. screenings of the film will feature a trivia question driving moviegoers to the kgb service. The kgb website also will feature an online sweepstakes offering movie tickets, t-shirts and posters.

For more on the kgb/Warner Bros. deal:
- read this release

Related articles:
Warner Bros. to offer 40 iPhone apps by year's end
Warner Bros. Digital debuts Motion Comics