Kids want more from mobile music services
According to a new study issued by research firm Wireless World Forum, mobile companies must expand their existing music services in order to placate the ever-desirable and chronically-dissatisfied youth market. MP3 playback alone isn't enough, the report says--music download services must also include tools to easily explore, capture, display and share content. "It's a social thing," Wireless World Forum analyst Jan Kuczynski said in a prepared statement. "In the past teenagers have made compilation tapes for their friends and swapped CDs. Music services can use the mobile too and, if implemented correctly, sharing can be an effective marketing tool."
For more on the report:
- check out this article from Information Week



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