KIDZ BOP targets mobile kids

Cellpoint Mobile is helping record label Razor & Tie develop a mobile storefront where fans can purchase ringtones and other content based on the popular KIDZ BOP CDs. KIDZ BOP is a rather surreal collection of cover tunes of today's hit songs, sung by children. Fans can register to receive SMS alerts of new content or upcoming promotions, and the label has added a text-to-win sweepstakes for participating users. In support of the new service, Razor & Tie will conduct a nationwide mall campaign to promote the brand and sign up users.

For more info on the KIDZ BOP mobile effort:
- read the company release