Knicks go digital via MSG Interactive

MSG Interactive, the digital media unit of regional sports cable network MSG, launched Knicks On Demand, a video-on-demand service spotlighting the National Basketball Association's New York Knicks. Also on tap: Knicks Insider, a mobile media initiative enabling fans to receive customized wireless alerts and related hoops content throughout the season. Knicks On Demand will feature original short-form video clips produced by MSG Interactive, among them footage from pregame and postgame player interviews and team practices--and given the Knicks' status as the most dysfunctional team in all of professional sports, the behind-the-scenes footage could prove far more entertaining than the on-court action.

For more on the Knicks' new media efforts:
- read this Mediaweek article

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