LG Electronics sweet on Digital Chocolate

Mobile games and applications developer Digital Chocolate announced a new partnership with handset maker LG Electronics MobileComm U.S.A. Per terms of the deal, Digital Chocolate titles will arrive pre-loaded on multiple new LG handsets expected to hit retail this month, with additional scheduled pre-loads and co-marketing efforts to follow. "This partnership provides Digital Chocolate the opportunity to market our games to LG's extensive consumer base, allowing us to cast a wider net in the marketplace," said Digital Chocolate founder and CEO Trip Hawkins in a prepared statement. "LG's reputation for quality and innovation makes them an ideal partner for Digital Chocolate to significantly broaden and enhance our reach."

For more on the Digital Chocolate/LG deal:
- read this release

Related articles:
- Digital Chocolate raises $18M in third round
- Digital Chocolate, HBO go mob-ile with "Sopranos" game