LG launches multimedia 'Avatar' campaign

LG Electronics announced a partnership with Twentieth Century Fox and Lightstorm Entertainment to launch a multi-platform marketing campaign touting the forthcoming release of filmmaker James Cameron's adventure Avatar. In addition to a television spot featuring the Avatar movie trailer projected from the LG eXpo--a smartphone featuring a detachable mobile projector--LG will introduce an interactive joint-sponsored Facebook page in association with Fox and MTV as well as a movie-themed microsite complete with exclusive content and video demonstrations of LG eXpo features.

For more on LG's Avatar campaign:
- read this release

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