LiveWire Mobile ringtone service launches on 3

Mobile personalization services provider LiveWire Mobile announced 3 UK will integrate its managed ringtone service into the operator's 3MusicStore. The LiveWire service boasts more than 25,000 ringtones, complementing the 3MusicStore's 1.5 million tracks and 10,000 music videos--in conjunction with the launch, LiveWire will also revamp the retail site to create a more integrated customer experience, promising a central storefront for all mobile music content, improved search and artist biographies and record reviews from consumer database All Music Guide. LiveWire Mobile's Achieve marketing team will also handle day-to-day support including music programming, store merchandising, cross-content promotion and up-selling campaigns.

For more on the LiveWire Mobile/3 UK deal:
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