Loopt introduces local discovery tool

Social-mapping and communication solutions provider Loopt announced the addition of Pulse, a new feature that offers dynamically-generated, relevant local content about nearby locations and events collected from across the web as well as users' personal contacts. According to Loopt, Pulse aggregates data from consumer information provider Zagat as well as location services provider Navteq, whose LocationPoint Advertising solution will enable the introduction of targeted mobile offers and promotions--users looking to meet with nearby friends can view offers from merchants in the immediate area, complete with locations. Loopt adds that the new Pulse functionality further bolsters its core service via improved check-in functionality, location and event ratings and real-time feeds of friends' activities. Loopt is now available on more than 100 devices and all major U.S. operators.

For more on Pulse:
- read this release

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