Updated: Louis Gump leaves CNN to head LSN Mobile

Mobile industry veteran Louis Gump has switched gears, moving from his most recent post as Global Vice President of Mobile at CNN to head up localized mobile advertising and media firm LSN Mobile.

Louis Gump

In an unusual move, the current CEO and co-founder Lee Durham will transition into more of a business development role, making way for Gump to become LSN's CEO.

"Bringing Louis on board expands our executive management team and enables us to take the company through its next phase of growth. I am confident that Louis' passion and unparalleled track record of building mobile strategies for media companies makes him the right leader for LSN Mobile at this time of enormous opportunity for the company," said Durham in a prepared statement.

Gump started in his new role at LSN Mobile this week.

"I am honored to lead LSN Mobile and look forward to working with the company's dedicated employees to deliver world-class mobile solutions for advertisers and consumers through local media," said Gump in a prepared statement.

Gump joined CNN in 2009 and saw the launch of its apps for the iPhone, iPad, Android tablets and Android-enabled mobile phones. He has previously also served as the global chairman for the Mobile Marketing Association and vice president of mobile for The Weather Channel.

"I had a great experience at CNN. We started in 2009 with a strong brand and mobile website and over the next 3 years we were widely recognized as setting a few benchmarks," said Gump in an interview with FierceMobileContent.

At press time, CNN had not replied to a request for comment regarding who would be replacing Gump.

For more:
- see this release

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The story was updated on February 14 to include comment from Louis Gump.