m-Wise debuts mobile campaigns analytics suite

Mobile content technology provider m-Wise announced the introduction of its new mobile campaigns analytics suite, promising an online tool to obtain business, marketing, campaign and financial analysis of mobile content services. According to m-Wise, the analytics suite enables insight into mobile content and services advertised by TV, radio & Internet campaigns, ad words, newspaper ads and billboards, offering data on conversion rates, billable vs. non-billable users, traffic sources, traffic channels, traffic quantities, distinct users and subscribers analysis, revenues analysis, purchased content and product analysis and popular content analysis. m-Wise adds each of the current 18 graphical analytics reports enables filtering according to date range, associated services and mobile carrier, incoming traffic channels and the associated mobile campaign.

For more on the m-Wise analytics suite:
- read this release

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