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Making movies matter on mobile

Making movies matter on mobile
Director Ridley Scott went on the offensive against technology this week, claiming during an appearance at the Venice Film Festival that viewing on mobile handsets, portable devices and PC screens is killing the art of filmmaking. "We try to do films which are in support of cinema, in a large room with good sound and a big picture," Scott told reporters. "But we're fighting technology. While it has been wonderful in many aspects, it also has some big negative downsides."
If the comments above were credited to a hack like Michael Bay or Brett Ratner, I wouldn't think twice about them, but Scott is a different story--he's the man responsible for Blade Runner, the most profound science-fiction film of the last quarter century, and his unwillingness to embrace the new storytelling, production and distribution possibilities inherent in the PC and mobile platforms is far more discouraging. Digital channels promise to open many more doors than they close, and if the limitations of the smaller screen portend doom for any segment of filmmaking, it's almost certainly the endless parade of big-budget, over-the-top popcorn movies built on special effects and computer-generated imagery--i.e., the kinds of films most dependent on the state-of-the-art sound and image Scott champions. No great loss.
Hollywood has a long history of knee-jerk reactions to new platforms, of course. The movies were afraid television would spell their demise. Didn't happen. Television was frightened home video would bring its end. Also didn't happen. Mobile devices and PCs are simply the latest threat to the old ways of thinking and doing, or the latest opportunity--depends solely on your creative perspective. Independent filmmakers are already seizing the moment: In the past year, both the Sundance Film Festival and the Tribeca Film Festival launched mobile initiatives, and it's difficult to imagine an A-list filmmaker with a penchant for experimentation--a Steven Soderbergh or a Richard Linklater, perhaps--wouldn't relish the challenge of writing and directing a no-budget feature expressly for smallest-screen viewing.
It's the promise of a return to lower budgets and bigger ideas that's most exciting--after yet another summer of virtually nothing but soulless sequels and overblown remakes, who doesn't want to see something new and different? The "large rooms, good sound and big pictures" Scott celebrates have nothing to do with a movie's overall quality. Just because you can't make a Spider-Man 3 or Transformers that flourishes on a mobile handset doesn't mean the platform is fundamentally flawed--it simply means that the rules must change, and that films produced for new-media screens must emphasize dialogue over action, close-ups over CGI and reality over fantasy. At the same Venice press conference, Scott himself admitted "I think movies are getting dumber, actually. Where it used to be 50/50, now it's 3 percent good, 97 percent stupid…commerce is taking over art." It's a shame he's already dismissed a viable solution to the problem. -Jason
Comments
We made short flick some time back 'ctrl + alt + del' with the support of a critically acclaimed actor who agreed to act in the film for no charge purely on the strength of the script (familiar indie film scenario!)
under normal (pre-mobile distribution) circumstances this would have been watched by a few critics, int'l film fest audiences and i may have used it as a stepping stone while doing my 'grovelling at thy feet' rounds with a few studio types in Bollywood.
Picture this - we distributed the film through the largest CDMA operator in India (Reliance Mobile) and got approximately 48,000 hits which basically means 48,000 people paid approximately USD 0.5 to view what is essentially a fringe product. i doubt if any other short film in India has ever made any money using whatever little there is in terms of alternative distribution mechanisms.
This is the power of this media - not just exposure to a wider audience but also some moolah for the creator's pains!!
It (New media distribution) may not replace the big screen experience but the level of democratisation is definitely baffling the BIG guys out there.
Before mobile video content can be successful, the quality of streaming video on mobile devices needs to improve dramatically across all handsets. In the era of the iPhone, mobile users are increasingly demanding PC-quality multimedia content on mass market devices. When watching video content from YouTube, MySpace and Google Video becomes easier, the likelihood of success for content such as mobile movies increases dramatically.
I don't think anyone disagrees that the overall user experience needs to improve for mobile video to flourish. The point of my column is simply that the platform could offer filmmakers a chance to write and direct projects outside of the increasingly myopic and dumbed-down Hollywood blockbuster formula. Count me as someone who would rather watch a third-generation VHS dub of an old Orson Welles film over something like Transformers in IMAX--I have hopes for mobile because Hollywood still hasn't figured out what to make out of it or how to homogenize it.
Scott does not understand. Mobile does no more to kill cinema than an ice cream cone does to bowels of ice cream with loved ones and friends.

