Martin: How to capitalize the impact of your app

Josh Martin

The apps space was once so very simple. A developer met the needs of a carrier, who then took a very large cut of the developer's revenue to sell his or her app in its carrier branded store to the dozens of people who bought apps before 2008. Today there are a handful of premier platforms, even more app storefronts, and a bevy of business models which could potentially drive revenue. So, what is the best way for a developer to drive revenue? As the app world changes, the means for driving revenue changes as well. Here's how to take advantage of current and changing market conditions. Industry Voices