Maxim goes mobile via 4INFO

Mobile messaging services provider 4INFO announced a partnership with Maxim Digital, the new-media unit of the men's magazine publisher, to deliver free daily text alerts featuring links to Maxim content on the mobile web. Each "Today's Girl" alert connects users to daily image galleries, jokes, original video clips and related Maxim features. The magazine will promote the service in print and on its website. "For the Maxim audience, mobile phones are for more than simply communicating; they are a portal to their favorite entertainment content," said Maxim Digital director of business development Russell Kern in a prepared statement. "By partnering with 4INFO we are able to provide a service that keeps our fans connected to that content, no matter where they are."

For more on the 4INFO/Maxim Digital deal:
- read this release

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