Medialets unveils private marketplace for mobile ad buying

Rich media mobile advertising platform Medialets is rolling out Medialets Private Marketplace, promising a fully transparent approach to planning, buying, executing and measuring mobile campaigns.

Medialets Private Marketplace is designed to eliminate obstacles hindering large-scale, direct premium ad buys. The platform supports direct, guaranteed and reserved buys in addition to real-time bidding, with full transparency on a per placement basis. Medialets guarantees advertisers full control over all phases of the campaign process, touting flexible purchasing options, a centralized repository for ad specs and placement data, campaign management and delivery tools and in-depth performance reports. Medialets adds that the marketplace complements direct sales, enabling publishers to sell more inventory to existing advertisers while forging opportunities with new advertisers.

Medialets Private Marketplace supports mobile display formats like rich media, video and static banners--campaigns are designed to run across iOS and Android smartphones and tablets, as well as other mobile apps and sites. All campaigns integrate the Medialets Muse dashboard, designed to simplify the creation and measurement processes.

Medialets partners include more than 200 premium publishers, among them AOL, BBC, CBS, CNN, The New York Times, Thompson Reuters, The Wall Street Journal and Yahoo. The firm has enabled thousands of mobile ad campaigns, highlighted by advertisers including Toyota, Ritz-Carlton and Coca-Cola. Medialets Private Marketplace launches with more than 40 publishers participating.

For more:
- read this release

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