Medio, mInfo partner for Chinese mobile search

Mobile search service providers Medio Systems and mInfo jointly announced a long-term strategic partnership to develop a flexible mobile search, advertising and content delivery platform for the Chinese market. Shanghai-based mInfo already targets the 520 million-strong Chinese mobile subscriber population via natural-language search deals with operators including China Mobile, China Unicom, China Netcom and China Telecom--according to Medio and mInfo, their combined solution promises information or content results within seconds, in addition enabling operators to generate revenue via targeted advertising that leverages consumer behavioral data.

For more on the Medio/mInfo partnership:
- read this release

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