Medio promotes new ad platform

Mobile search solutions provider Medio Systems announced it will launch a mobile advertising network via Amp'd Mobile. The Medio MobileNow Ad Network will deliver sponsored ads alongside search results, promoting both Amp'd on-portal content as well as off-deck publishers and participating mobile site owners, all of whom will share in the resulting revenues. The MobileNow Ad Network initiative is based in large part on a contextual advertising platform developed by WebRelevance, which Medio acquired in 2006; the solution enables Medio to determine ad placement according to user demographics, click-through history and location. Medio said it plans to extend MobileNow to additional carriers in the next three months; the company's current partners include Verizon Wireless, T-Mobile and Telus Mobility.

Last week, Medio Systems announced several corporate milestones, delivering its 1.5 billionth subscriber search result since launching via Telus in 2005 as well as reporting growth of 1.4 million new subscribers each month. 

For more on the MobileNow Ad Network launch:
- read this Seattle Times article

Related article:
- T-Mobile, Medio team for search