MEF: Ad-funded entertainment to $336M by 2013

The U.S. market for ad-funded mobile entertainment will grow to $336.35 million by 2013, expanding the total mobile media market by 4.6 percent, according to a new forecast released by the Mobile Entertainment Forum global trade association. The MEF says brand-subsidized content will yield the majority of revenues at $262.7 million, with the remainder generated by premium content upselling. Mobile video and TV are expected to account for 41.4 percent of ad-funded revenues within five years, followed by music at 34.5 percent and gaming at 24.1 percent.  

For more on the MEF forecast:
- read this release

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