Metacafe goes mobile via Quattro Wireless

Mobile ad network Quattro Wireless announced an agreement with Metacafe to expand the video entertainment website's short-form content to the mobile platform. Per terms of the deal, Metacafe will join the Quattro mobile ad network's Entertainment Channel, promising its advertising partners new opportunities including special banner placements and channel sponsorships--Quattro will sell and serve ads on Metacafe's behalf, while the content provider's VideoRank technology will rely on audience feedback to supply mobile users with the most entertaining clips.

For more on the Quattro Wireless/Metacafe deal:
- read this release

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