Metric: 1H premium content up 50%

Amdocs, the mobile billing firm which now owns Qpass, reports it has processed more than half a billion dollars of premium content purchases over mobile phones in the last six months--a 50 percent increase over the first half of last year. The company said it is seeing an average quarterly growth rate of 12 percent this year, with the average transaction rising from $2.54 last year to $3.17.

Ringtones remain the largest sales category, with games at 19 percent and graphics at 12 percent. Finally, off-portal sales continue to rise--from 1 percent of total sales in 2004 to 32 percent so far this year. Amdocs estimates it will reach 40 percent by the end of the year.

Keep in mind these figures only apply to the sales that take place using the Qpass platform and are not representative of total market statistics.

For more info on mobile content purchases:
- see the company release