Microsoft expands mobile advertising efforts

Microsoft announced at its advance08 online advertising leadership forum that it will launch display advertising across its Windows Live Messenger and Windows Live Hotmail mobile services in the U.S., U.K., France and Spain, with additional markets to follow. The software giant also announced plans to introduce mobile search advertising on its Live Search Mobile platform, enabling advertisers to now create keyword campaigns via Microsoft adCenter. The beta is now available in the U.S. and will expand to other international markets in the second half of 2008. Microsoft adds all campaigns will adhere to Mobile Marketing Association guidelines.

For more on Microsoft's mobile advertising push:
- read this release

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