Microsoft premieres first Android application

Microsoft announced the introduction of its first application for rival Google's Android mobile operating system, expanding its Microsoft Tag interactive 2D barcode reader technology to Android smartphones. Microsoft Tag enables consumers to snap or scan Tag barcodes to gain instant access to websites, videos, reviews, schedules, contact information, social networks, discounts and promotions--the application is already optimized for Windows Mobile, J2ME, iPhone, Blackberry and Symbian S60 devices.

Microsoft Tag is available for download via the Android Market storefront. "It's important to give more people access to Tag because there's huge demand for reliable mobile barcoding--businesses and consumers are eager to find creative ways to use their phone and hyperlink the real world," writes Microsoft Tag team member Benjamin Gauthey on the Tag blog. "We want to make this easier, so over the next few months we're making changes to our website--such as including many more ways to learn about and experience Tag and get inspired by how others are using Tag today--to help better meet the needs of our Tag community."

For more on Microsoft Tag for Android:
- read this blog entry

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