Millennial Media: Android ad impressions surge, iOS flatlines

Google's (NASDAQ:GOOG) Android operating system continues to dominate traffic across the Millennial Media mobile advertising network, generating 54 percent of all impressions in August 2011--almost double Apple's (NASDAQ:AAPL) iOS at 28 percent--according to Millennial's latest MobileMix report. Research In Motion's (NASDAQ:RIMM) BlackBerry follows at 13 percent of ad impressions, with Microsoft's (NASDAQ:MSFT) Windows Phone far behind at 1 percent.

Click here to see a larger version of this chart from Millennial Media.

Looking at month-over-month growth, Android impressions jumped 48 percent month-over-month, a numerical increase matched by Windows Phone. BlackBerry impressions grew 10 percent over July 2011, and iOS remained essentially flat month-over-month. Smartphones now generate 72 percent of all impressions, while connected devices like tablets and feature phones now yield 14 percent each. In August 2010, feature phones accounted for 33 percent of all Millennial Media impressions.

Mobile games continue to generate more Millennial Media traffic than any other app category, representing 25 percent of all impressions in August--a 19 percent month-over-month increase. Music and Entertainment apps grew 13 percent month-over-month and are now in second place; Millennial adds that radio apps made up more than half of all impressions in this category.

For more:
- read this Millennial Blog entry

Related articles:
Millennial: Android ad impressions triple Apple's iOS in July 2011
Millennial: Twice as many Android ad impressions as iOS in Q2
Millennial Media's Windows Phone 7 ad impressions up 31 percent over Q1
Millennial Media acquires mobile location data startup Condaptive
Millennial Media raises additional $27.5 million