Millennial Media: Kindle Fire ad impressions grow 261% on Christmas Day

Mobile advertising impressions originating from Amazon.com's new Android-powered Kindle Fire tablet continued to increase over the holiday season, surging 261 percent on Christmas Day according to new data published by mobile ad network Millennial Media.

Between Dec. 23 and Dec. 26, the Kindle Fire experienced an average daily growth rate of 113 percent, Millennial Media states in an email sent to reporters. Apple's (NASDAQ:AAPL) rival iPad tablet enjoyed a daily ad impression growth of 6 percent during the same period, Millennial adds.

Late last month, Millennial reported that Kindle Fire impressions have increased at an average daily rate of 19 percent since the device launched in mid-November. While the Kindle Fire helped Google's (NASDAQ:GOOG) Android lead all mobile operating systems on the Millennial Media network in November, Android's overall impression share slipped from 56 percent in October to 50 percent. Apple's iOS grew from 28 percent to 30 percent, and Research In Motion's BlackBerry (NASDAQ:RIMM) increased from 13 percent to 17 percent. Devices running Microsoft's (NASDAQ:MSFT) Windows Phone followed at just 1 percent.

Smartphones yielded 70 percent of all Millennial Media impressions in November 2011. Connected devices follow at 16 percent, ahead of feature phones at 14 percent.

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